Saturday, September 15, 2012
Friday, September 2, 2011
Friday, August 26, 2011
YouTube is one of the most popular sites and in addition to all the fun there, YouTube offers many opportunities for promotion and getting traffic to your site. Similarly to Facebook and Twitter, in order to use YouTube successfully for promotion and getting traffic, you need to know the rules for this. Here are some tips how to promote yourself, your site, and your products and how to get free traffic from YouTube: There are millions of videos on YouTube. If you post a video nobody is interested in, this video will go unnoticed, as millions of other videos. The clue to getting traffic from YouTube is to post useful videos, or even better – viral videos. Viral videos are not only useful videos, but they also tend to appeal to large groups of people. If your video manages to get viral, people will promote it for you and the only thing left for you is to reap the benefits.
Similarly to Facebook, Twitter, or any other social networking site, an interesting profile is a must. If people like your videos, they will check your profile to learn more about you. When they see that your profile is boring, they won't bother more with you. You can make your profile a bit informal but don't make it as if it were the profile of a crazy teenager – you are using YouTube for business, right? Your logo and your website URL are your major branding weapons. This is why you must include them in the video. You can include them in the beginning of the video or at the end. It is best to have your logo and URL throughout the whole video because this way you will be gaining lots of exposure but if you can't do it (for instance because of artistic considerations), the beginning and the end of the video will suffice. As already mentioned, there is no shortage of videos on YouTube. Unfortunately, this also means there is no shortage of videos with poor quality. These videos are not favored by viewers, so if you want viewers to watch your videos, make sure that your videos don't have crappy sound and/or blurred pictures. YouTube is not a board for professional videographers, so you can post amateur videos, but make sure their quality is decent. If your videos get viral, you are lucky but you can't count on this. In order to get YouTube traffic, your videos need viewers. You can't rely solely on the fact that viewers will find your videos – you need to promote them. Even viral videos will benefit from a promotion by you. One of the ways viewers find your videos is through search – both locally on YouTube and on search engines. This is why you need to make your videos search-friendly. To do this, include your major keywords in the title and in the descriptions. Also, pay special attention to the tags. List as many keywords as relevant in the tags, but beware that you don't get spammy.
Standalone videos can become a hit but it is best if you create series of videos and post them once a day/week. This way viewers will know that there will be more and they will be coming to check. Even if you don't create series, at least try to post videos regularly – this builds audience loyalty. Video responses are one of the unique things about YouTube and you should take full advantage of it. Search your niche, choose the most popular videos in your niche and post video responses to them. Just be careful that the response you post is related to the video you are responding to and don't make your video response a blatant self-promotion. On YouTube, timing is very important because there are peaks in traffic and times when there are not so many viewers. Weekdays (especially Wednesdays and above all - Thursdays) morning or early afternoon US time is the best time to post a general interest video. In order to have your video uploaded in the prime time, you need to plan a bit. Have in mind that for large videos and/or slow Internet connections the upload could take you an hour, so start early.
YouTube doesn't impose limits on the length of videos it publishes but generally long videos are boring. 3 to 5 minutes is the best duration for a video but if required you could go from 1 to 6 minutes. When a video is longer than 6 or 7 minutes, this gets boring and not many people will watch it to the end (where your logo and URL are to be found). 3 to 5 minutes is enough to lay your idea, give some details AND tell viewers to visit your site for more. In addition to video responses, you can also use plain good comments. Again, search for popular videos in your niche and comment on them. If your comments are liked by viewers, they will check your profile and probably watch your videos. YouTube is a valuable resource to drive traffic to your site and to promote it. The competition there might be fierce, but there is always room for a couple of good videos. Fill this room before your competitors do!
click here to subscribe to the RSS feed
Sunday, August 21, 2011
Similarly to the early days of the other search engines, with Baidu metatags are very important, so don't forget to make your metatags top-notch. However, don't abuse metatags and don't stuff them with keywords. Domain names are important with Baidu as well. In addition to having keywords in your domain name, you need to have a domain name in Pinyin Chinese. You can use a .com, .net, or .cn extension with it. For even better results, host your site on a Chinese host because this gives you an additional bonus with Baidu. Simple navigation structures are a must with every search engine but for Baidu they matter even more. Baidu won't follow links that are deeply buried in all kinds of messy code or that go many levels deep in the site hierarchy.
Baidu is very strict about duplicate content. With the other search engines you might also have problems, if you have duplicate content but Baidu is even less tolerant. Use a robots.txt to tell what not to index and you are safe. Linking to bad neighbors and getting links from link farms isn't a good idea with any search engine but penalties with Baidu are even more severe, so you need to consider this. Also, don't put too many outbound links on your site because this also affects your Baidu rankings in a negative way. In Google you can get top rankings for a week (though this certainly isn't the norm and we don't mean you should use blackhat strategies to achieve it) but with Baidu success doesn't come that fast. In Baidu it can take 6 months or more to achieve the good rankings you will achieve in Google overnight and you need to take this into account. For instance, if you are promoting a summer-related site, you should start optimization not later than November, so that when the season comes, your site will have achieved the rankings you want.
click here to subscribe to the RSS feed
Wednesday, August 17, 2011
Sunday, August 14, 2011
The term Blogging Tory refers to any one of the many
authors affiliated with the conservative Canadian
community known as The Blogging Tories. Today,
there are over a hundred and fifty text-based blogs
associated with the group, and there are new Blogging
Tories every day. The Tories stand as an inspiring
example of a successful online community where the
ever-increasing numbers of affiliated members enjoy a
fertile environment for discussion and debate about the
ideas that shape the face of Canada.
The majority of Tory bloggers do make political events
and topics the focus of their blogs, but not all of the
content that a Blogging Tory creates and publishes is
overtly related to the movements of the Canadian
parliament or the prime minister. Although the
community members were brought together by a shared
conservative viewpoint, the fact that not all of the
postings on all of the member's blogs focus on political
topics is one of the most exciting things about the
Blogging Tories. On any given day, the main website's
blogroll may feature postings about Olympic medalists,
a James Bond film festival in Quebec, or a comical
personal experience with a telemarketer. The idea that
having a political affiliation in common makes it
possible to have a fruitful discussion about other kinds
of topics has interesting implications for how online
communities are established and how they grow.
For the mother of a new baby, blogging is likely to be
the last thing on her mind. Taking care of an infant is an
almost incredible amount of work, and between
changing diapers and putting the final touches on the
nursery, it seems unrealistic to imagine that there would
be time left over for any mother to blog. However, a
growing number of new moms are joining the
blogosphere to share their experiences during this
exciting time of life. There is a whole range of benefits
that new mothers can reap from blogging, and the
spectrum covers everything from getting through the
night to helping distant relatives feel closer.
Among the reasons why, for a mom dealing with the
hassles and triumphs of a baby, blogging is a great idea,
is that having a blog about motherhood is a great way to
blow off some steam. Babies often have very erratic
sleep patterns that leave parents up at odd hours of the
night, and sometimes the best way to fill those hours is
on the internet. Many new moms turn to television to
help them weather these dawn vigils, but by blogging
through the night moms can turn what feels like a
somewhat depressing situation into an actively positive
and productive one.
Another reason why new moms often find blogging
very satisfying is that it helps them to be a part of a
community. For moms who are not able to successfully
juggle a full social life with the very tough demands of
taking care of a new baby, blogging can be a great way
to stave off the isolation that sometimes comes with this
stage of life. A baby requires constant attention, and it
can be difficult to attend social gatherings or events
when you are responsible for an infant. Luckily, the
blogosphere is full of other moms in the same situation,
and by chatting with them it is possible to overcome
some of the loneliness that many new mothers are
surprised to encounter.
Of course, for a mom with an adorable new baby,
blogging can be as much about celebration as it is about
necessity. Having a blog about living with a new child
can give mothers the chance to reflect on how powerful
and warm the sensation of motherhood is, and
sometimes sharing the triumphs of this unique time can
make them even sweeter. A blog is a great way to keep
friends and family updated with news about your baby's
first words or first steps, and with new technology it is
easier than ever to make photos and video clips a part of
your blog, so you can give far-away relatives the chance
to feel much more involved in your child's life.